#announcements

Important info for Customer Marketers & Community members

Thread

Harikrishna P March 12, 2023 at 05:13 AM

Hey everyone! I'm trying to wrap my head around ABM strategies for customer expansion (cross-sell). I came across a couple of LinkedIn posts but I'd appreciate any resources/videos that explain this. If you already have ABM as one of your expansion channel, I'd love to chat 1:1 :) PS: We use 6sense. Do we have CMA/ABM folks from 6sense in the community?

Amanda Meinert March 13, 2023 at 12:33 PM

Hi @Harikrishna P ! I don’t currently own expansion but I did work at 6sense previously. More than happy to chat and possibly intro you to someone!

Mary Green (Owner CMAweekly) March 13, 2023 at 02:39 PM

@Marie Elliott is our resident ABM expert, she could probably help and she’s doing a Friday call with us on the 24th.

Marie Elliott March 13, 2023 at 02:45 PM

We connected a bit back in January but happy to address any questions!

Mary Green (Owner CMAweekly) March 13, 2023 at 03:48 PM

TY @Marie Elliott

Rachel Ward March 13, 2023 at 04:43 PM

We are actually chatting about that this month in our expansion meetup on Mar 23. Eran will be presenting tips and use case for ABM for customer expansion

Mary Green (Owner CMAweekly) March 13, 2023 at 04:43 PM

TY for sharing @Rachel Ward

Rachel Ward March 13, 2023 at 05:14 PM

https://lu.ma/68q5hfdq

Mary Green (Owner CMAweekly) March 14, 2023 at 02:59 PM

@Miranda Johnson the link in this last comment is the place to register for Thursday’s expansion call 🙂