#announcements

We have 2 "flavors" one that I think looks better, but required the rep to do the bulk of the story-telling, and a secondary version that includes more of the story (good for leave-behind style decks)

Ooh thanks Katlin, + these look great. I like the front and center metrics of course.

• I like how you have the link in here to the full case study. Makes for very “unfurlable” content so buyers can access the amount of detail they need/they want.

@Lauren McCutcheon Katlin, thank you so much for sharing these examples!!! These are great!

I have a slide deck available for our sales team that has just the summary slides on them - easy enough for the AEs to grab and insert into their first pitch decks, here's an example:

I've just wrapped a customer story slide project with a client and have compiled a ton of industry information. Happy to answer questions about what others are doing/best practices observed throughout the CMA industry. Coles notes: sales loves quotes and metrics, as well as any information that allows them to intelligently tell the story without knowing the whole story. With our recent client, we really focused on customer voice and used slide notes to add relevant information about the customer/story/solution without overwhelming the slide itself.

Oh awesome @Sarah Koval - love the split bt qual + quant results too. Thanks for sharing!