#announcements

Important info for Customer Marketers & Community members

Thread

Shannon Howard September 26, 2023 at 03:30 PM

Hello friends! At CustomerXCon next month, @Daniel Palay and @Cara Peterson are hosting a panel on customer communications.

Myself, @Jeanne Talbot, and Alison Zak will be on the panel.

My question for y'all is: What customer communications questions would you like to see the panel address?

Mandy Patterson September 26, 2023 at 03:43 PM

👀 @Leah Miller

Maria Braune September 26, 2023 at 03:44 PM

How do you keep your messaging personalized to either the stage the client is in, product/ service they have or even industry. Basically any personalization tips!

Amanda Peacock September 26, 2023 at 03:53 PM

i mean i wont be there 😭 buuuut things I'd want to hear more about:

  1. How do you balance all of the customer comms requests? Upsell, product, CS, events, marketing, etc
  2. How are you using in app notifications/like what frequency are marketing messages vs product?
  3. Segmentation is obviously important for comms, but what segments are you using outside of the normal? (ie product, company size, team member role)