#announcements
Important info for Customer Marketers & Community members
Thread
Have you run a successful re-opt in campaign for email? We have a large set of customers who we suspect were unintentionally opted-out due to an issue on our end, but since we can't be 100% sure, we need to find a way to get them to opt back in. I am kicking around a few ideas, but would love to hear if you have any tried and tested tactics that worked
That’s an interesting issue, any thoughts @Shannon Howard or @Irwin Hipsman?
Thanks! This is definitely helpful. I think in-app and personal outreach where we can are going to be out biggest opportunities. I'm also wondering if we can find ways to less explicitly opt people back in. For example, if they register for a webinar, we could opt them back in (just like demand gen would do for a prospect)