#announcements

Important info for Customer Marketers & Community members

Thread

Bree Bunzel November 12, 2023 at 11:50 PM

Happy Monday All! :wave: We are working to re-introduce CABs to Dropbox, *do any of you have industry stats (or your own stats) on how CABs increase customer retention, upsell/cross-sell, revenue?* :thinking_face: • We had an inconsistent program pre-COVID so there wasn't enough momentum to show this with enough data over time, looking for guidance :pray:

Joel Primack November 13, 2023 at 06:26 PM

Not CAB specific, but at CustomerX Con, a speaker shared that they found the best indicator for successful renewals at 100% — if a person from a customer account completed an act of advocacy in the last, I believe, 12 months (I could be wrong on that).

Not sure if y’all would say that CAB participation is an act of advocacy but that’s what this person has found at their current company, Bree.

Bree Bunzel November 14, 2023 at 12:42 AM

Awesome, thank you @Joel Primack 🙏

Joel Primack November 14, 2023 at 12:43 AM

Happy to see if they’re open to an intro to share more about it with you 1:1, if you’d like that, Bree 😊