#announcements
Important info for Customer Marketers & Community members
Thread

Friends who run NPS: Do you survey users/admins of your product? Buyers? Both?

all of the above. @Shannon Howard.

If they are different, then we know where we have to spend our time rectifying/educating

I’ve done both as well.

OK, I've always done both (like y'all). I have an exec telling me that best practice is to only survey buyers and I'm like.... I don't know where you get your data from because I've never heard that before?? 🤪

The buyers are directly influenced by users, you have to do both. Weird.

We survey everyone, but segment them in various ways.

I wasn't too involved in the decision making/switch but we recently stopped asking end users for NPS and started asking for UX Feedback for the different sections of the solution. NPS - wasn't giving the product team enough insights into which areas of the product they were happy/unhappy about. We still ask our admins/decision makers NPS to get a pulse on the account as a whole. So maybe depends what you're using NPS for

We survey both or all users, not dependent on title.

Thank you all!
@Brelynn Shantz totally makes sense. We also do a product-market fit survey to get more specific feedback about different parts of the product from people who use that functionality.