#announcements

Important info for Customer Marketers & Community members

Thread

Shannon Howard September 13, 2023 at 05:59 PM

Friends who run NPS: Do you survey users/admins of your product? Buyers? Both?

Daniel Palay September 13, 2023 at 06:00 PM

all of the above. @Shannon Howard.

Daniel Palay September 13, 2023 at 06:02 PM

If they are different, then we know where we have to spend our time rectifying/educating

Mary Green (Owner CMAweekly) September 13, 2023 at 06:07 PM

I’ve done both as well.

Shannon Howard September 13, 2023 at 06:21 PM

OK, I've always done both (like y'all). I have an exec telling me that best practice is to only survey buyers and I'm like.... I don't know where you get your data from because I've never heard that before?? 🤪

Mary Green (Owner CMAweekly) September 13, 2023 at 06:22 PM

The buyers are directly influenced by users, you have to do both. Weird.

September 13, 2023 at 06:29 PM

We survey everyone, but segment them in various ways.

Brelynn Shantz September 13, 2023 at 06:42 PM

I wasn't too involved in the decision making/switch but we recently stopped asking end users for NPS and started asking for UX Feedback for the different sections of the solution. NPS - wasn't giving the product team enough insights into which areas of the product they were happy/unhappy about. We still ask our admins/decision makers NPS to get a pulse on the account as a whole. So maybe depends what you're using NPS for

September 13, 2023 at 07:02 PM

We survey both or all users, not dependent on title.

Shannon Howard September 13, 2023 at 09:14 PM

Thank you all!

@Brelynn Shantz totally makes sense. We also do a product-market fit survey to get more specific feedback about different parts of the product from people who use that functionality.