#announcements
Important info for Customer Marketers & Community members
Thread
For those of you overseeing case studies, particularly _Enterprise_ case studies - a few questions. • How many case studies per quarter do you typically commit to? • How long does it typically take you from identifying a customer to publishing the actual case study? (Playing around with changing some Q4 targets and would love to hear what others are doing :blush:)
@Marissa Bird This slide from our research might be helpful for you. On the right, you'll see large enterprise SaaS companies and they were aiming to create 24 case studies on average this year. That works out to 6 per quarter.
@Marissa Bird And our survey respondents report that it takes 2 months on average to produce a case study.
Full fledged case studies - planned for 2 per quarter, but only delivered that once in 2 years. 60 - 90 days to get through our process, plus customer reviews.
Case Study Lite - Customer of the month videos, 4 weeks start to finish, mostly because I did all of the video editing. 3 questions only: Who are you? Why Thought Industries? Where do you see your program in 18 - 24 months?