#announcements
Important info for Customer Marketers & Community members
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Does anyone have experience running an executive sponsor program? If so, what type of tooling have y'all been using to make it more programmatic and easier for executives to participate? Thank you!
That is a good question. Ciana’s call from last year talked a lot about getting executive sponsors, but the processes and ways to keep them involved are a bit different.
We used our executives a lot at one of my last positions, I can write up some ways to keep them engaged.
Thank you @Mary Green (Owner CMAweekly)! I found it in the resources tab. @Ciana Abdollahian nice to meet you! any tools you use to run the program?
Just a heads up, she might be ooo. :)
It was an executive advocacy program - not a sponsor program. Our exec sponsor program is run by our S&O team and I'm pretty sure they just use spreadsheets which is probably not the most effective. We find with execs it takes a lot of communication with them and their EAs to make sure they are connecting with their customers.
Understood, thank you @Ciana Abdollahian! We are also using a spreadsheet and working with the EAs to schedule but it's a lot to manage and very manual
My apologies Ciana. I thought part of the call was about how the program has executive sponsors for different customers.