#announcements
Important info for Customer Marketers & Community members
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Does anyone have experience running an *executive sponsor program*? If so, what type of tooling have y'all been using to make it more programmatic and easier for executives to participate? Thank you!
That is a good question. Ciana’s call from last year talked a lot about getting executive sponsors, but the processes and ways to keep them involved are a bit different.
We used our executives a lot at one of my last positions, I can write up some ways to keep them engaged.
Thank you @Mary Green (Owner CMAweekly)! I found it in the resources tab. @Ciana Abdollahian nice to meet you! any tools you use to run the program?
Just a heads up, she might be ooo. :)
It was an executive advocacy program - not a sponsor program. Our exec sponsor program is run by our S&O team and I'm pretty sure they just use spreadsheets which is probably not the most effective. We find with execs it takes a lot of communication with them and their EAs to make sure they are connecting with their customers.
Understood, thank you @Ciana Abdollahian! We are also using a spreadsheet and working with the EAs to schedule but it's a lot to manage and very manual
My apologies Ciana. I thought part of the call was about how the program has executive sponsors for different customers.