#announcements

Important info for Customer Marketers & Community members

Thread

Joe Kevens April 24, 2023 at 11:16 PM

Does anyone have a view on responding to user reviews in B2B software? Better yet, have an example of what good looks like? In B2B, responding to reviews, at least publicly, is the exception rather than the rule, which seems odd. I worked with a freelance writer on a piece to research the topic and find real examples of good review responses. I think she did a great job with that task, but I'm still wondering what B2B customer advocacy folks think about responding to reviews and what good looks like to them. I'll admit, I have no direct experience on this topic (and I worked at Influitive, where I don't recall it ever coming up. They do respond to some reviews now, and Alex seems to be doing a good job with it). I'd appreciate any insight the community can share here, and I'd happily include it in the post. Here's the <https://b2bsaasreviews.com/how-to-respond-to-reviews/|post>, which could use more real-world insight. I hope this doesn't come off as a promotional post. I'm looking to level up the post so it's more helpful to the community.

Kevin Bendixen April 25, 2023 at 07:34 AM

I also respond to all negative reviews, but it does feel pretty repetitive. Most of them come down to some form of “Sorry to hear you’re not satisfied with our service. Did you contact support about your issues?”

Shannon Howard April 25, 2023 at 01:34 PM

@Joe Kevens No shame! There's a lot going on on LinkedIn. 🤪