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Important info for Customer Marketers & Community members
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*Does anyone have a killer win slide template that they think rules all others??* Would love to hear which elements you think are essential and which are overdone.
When you say ‘win slide’, are you saying:
• Here’s my wins (and if so, who is the message going to)?
• Here’s how advocates win from participating.
• This is how we win by creating a Customer Led approach
Am I putting too much thought into this?
Oh! I mean a slide that overviews the sale of a product/service to a customer. Usually used as an internal asset to educate/motivate sellers and gives customer marketing/marketing an idea of what story will be worth chasing once customers are in a more mature stage of adoption.
Normally includes the challenge the customer was facing, information about the legacy vendor, information about how the products will be used, and details why the company won the business.
Now that I follow, that’s a good question. @Ari Hoffman @Leslie Barrett @Val Geisler - any thoughts?
I wish sales had shared slides like that with us!
Whaaaaat! @Val Geisler I'm shocked! It's old school, but a classic pipeline asset.
Coveo had phenomenal win slides. I’d have to look at what we have here. They’re definitely old school, but valuable
I should say, still valuable
DId you dig that out @Ari Hoffman
I did not, i won’t have time until after this campaign
It'll still be useful to me in the future! So would love to see it when you do have a chance to share.
absolutely, in the mean time, would love to see what else anyone has shared, @Alexie Glover
@Ari Hoffman I'm pulling together a slide deck with anonymized samples from some of my clients and what has been shared within the community. I expect to have it done this week and will DM you a copy!
share publicly so all can see =)