#announcements

Important info for Customer Marketers & Community members

Thread

Alexie Glover May 03, 2023 at 03:23 PM

*Does anyone have a killer win slide template that they think rules all others??* Would love to hear which elements you think are essential and which are overdone.

Mary Green (Owner CMAweekly) May 03, 2023 at 04:33 PM

When you say ‘win slide’, are you saying:
• Here’s my wins (and if so, who is the message going to)?
• Here’s how advocates win from participating.
• This is how we win by creating a Customer Led approach
Am I putting too much thought into this?

Alexie Glover May 03, 2023 at 04:37 PM

Oh! I mean a slide that overviews the sale of a product/service to a customer. Usually used as an internal asset to educate/motivate sellers and gives customer marketing/marketing an idea of what story will be worth chasing once customers are in a more mature stage of adoption.

Alexie Glover May 03, 2023 at 04:37 PM

Normally includes the challenge the customer was facing, information about the legacy vendor, information about how the products will be used, and details why the company won the business.

Mary Green (Owner CMAweekly) May 03, 2023 at 04:57 PM

Now that I follow, that’s a good question. @Ari Hoffman @Leslie Barrett @Val Geisler - any thoughts?

Val Geisler May 03, 2023 at 05:01 PM

I wish sales had shared slides like that with us!

Alexie Glover May 03, 2023 at 05:02 PM

Whaaaaat! @Val Geisler I'm shocked! It's old school, but a classic pipeline asset.

Ari Hoffman May 03, 2023 at 07:14 PM

Coveo had phenomenal win slides. I’d have to look at what we have here. They’re definitely old school, but valuable

Ari Hoffman May 03, 2023 at 07:15 PM

I should say, still valuable

Mary Green (Owner CMAweekly) May 10, 2023 at 05:21 PM

DId you dig that out @Ari Hoffman

Ari Hoffman May 10, 2023 at 06:44 PM

I did not, i won’t have time until after this campaign

Alexie Glover May 10, 2023 at 06:55 PM

It'll still be useful to me in the future! So would love to see it when you do have a chance to share.

Ari Hoffman May 10, 2023 at 06:56 PM

absolutely, in the mean time, would love to see what else anyone has shared, @Alexie Glover

Alexie Glover May 10, 2023 at 06:58 PM

@Ari Hoffman I'm pulling together a slide deck with anonymized samples from some of my clients and what has been shared within the community. I expect to have it done this week and will DM you a copy!

Ari Hoffman May 10, 2023 at 07:03 PM

share publicly so all can see =)