#announcements

Important info for Customer Marketers & Community members

Thread

Emily Amos October 20, 2023 at 04:22 PM

Are any of you creating customer stories that go beyond the traditional challenge/solution/results? For example, are any of you doing implementation stories? Or adoption stories? Or stories where your customers share their best practices? Or any other type of stories?

Michael Sciano October 20, 2023 at 04:31 PM

absolutely! we're trying to abandon the whole tiring monotonous format of challenge/solution/results.

Just makes it sound like an easy button.

I've incorporated customer voice into new blogs about implementation, our Year One Journey, and even our product health scorecard.

And, even stories about the customers - we've focused on specific roles and jobs, as well as advice.

Trying to humanize our customers as much as possible.

Here are some examples:
How to work with your CSM (part 1)
https://www.youraspire.com/blog/cam-property-services-path-to-efficiency-implementing-aspire-software

CSM (Part 2)
https://www.youraspire.com/blog/building-a-strong-relationship-with-your-customer-success-manager

Implementation
https://www.youraspire.com/blog/how-one-landscape-company-kept-their-software-implementation-on-track

Year One Journey
https://www.youraspire.com/blog/year-one-journey-maximizing-your-first-year-on-aspire

Success Story
https://www.youraspire.com/blog/cam-property-services-path-to-efficiency-implementing-aspire-software

Health Scorecard
https://www.youraspire.com/blog/harnessing-the-power-of-data-with-aspires-health-scorecard

Advice from a customer
https://www.youraspire.com/blog/advice-from-a-green-industry-marketing-pro

Emily Amos October 20, 2023 at 04:39 PM

@Michael Sciano Thanks so much for sending these along! I really like the "advice from a customer" piece. How do you see your "success story" as different from the traditional case study?

Michael Sciano October 20, 2023 at 10:07 PM

well, we still incorporate challenges and results, but we're trying to not avoid the details and not make it sound like magic. So many stories are like, "before XXX it was miserable and all we did was sign a contract and 💥 look at these amazing results."

really trying to zero-in on specifics - whether it's about a role/persona, or an area of their business - and then tie results to that part. But, also share the details and real-world experience of challenges.