Jillian Hoefer's Profile
Jillian Hoefer
Recent Messages
#open-share - April 10, 2025 at 05:55 PM
185 CMA practitioners ranked and rated their customer marketing tech stacks. Here's how everybody stacked up ⤵️
We just published the alongside Captivate Collective. It’s designed specifically to help you see how your tech choices measure up against other CMA marketers, transparently.
Inside, you’ll find:
• Unfiltered ratings and reviews from CMA marketers
• Real-world budgeting, buying, and ROI advice from people who actually use this tech daily
• Insights into AI’s real-world impact (helpful, not replacing humans)
• Actual tech stack examples from companies like Databricks, Amplitude, Freshworks, and more
Check it out here to see how your stack compares: .
#open-share - March 28, 2025 at 05:07 PM
NEW RESEARCH INCOMING!! 📈
No doubt that our industry is at a pivotal point, with acquisitions, sunsetting platforms, and rising demand for proof of ROI. That's why UserEvidence has been diligently working alongside the Captivate Collective team for the past 6 months to put together the first-ever Customer Marketing & Advocacy Tech Landscape Report!
What's inside:
• Detailed breakdowns of leading customer marketing platforms
• Exclusive insights from 200+ CMA practitioners
• Side-by-side vendor comparisons
• The new state of customer marketing technology–and where your focus needs to be
The report launches later in April, but if you'd like a sneak peek at some of the most surprising and pertinent findings, @Liz Richardson and @Evan Huck are hosting a webinar on April 8th to dig into the goods.
Register to join us:
#open-share - March 03, 2025 at 05:16 PM
reg link:
#open-share - February 11, 2025 at 08:04 PM
Yay! Let me know if you end up using any of them @Shannon Howard. Would love to hear how the convos went/if you thought the worksheets were helpful.
#open-share - February 11, 2025 at 06:24 PM
Hey, all! 👋
We just put out 3 worksheets that help you interview key GTM teammates (CMO, CRO, and sellers) to identify what customer evidence your team needs in order to keep deals moving. These worksheets guide you through convos that not only give you a roadmap to what customer stories you can prioritize for big impact this year, but also give you an opportunity at some suuuuper tactical facetime with company leaders. A win/win!!
📝 📝
Each editable worksheet includes:
• Questions to help guide your conversation with each person based on their role/function
• Space for taking notes
• Prompts to help you identify the gaps you may find in your existing customer evidence
• Prompts (and examples) to help you put together an action plan to prioritize what customer evidence you need to prioritize capturing this year
Helpful? Let me know!
#open-share - January 10, 2025 at 06:13 PM
Last day to participate in the !!
(AND be entered to win a life-changing $500 Amazon gift card.)
Why life-changing you ask?
Well...just ask these Amazon commenters if their purchases changed their lives...and the answer is pretty clear.
#open-share - December 20, 2024 at 04:58 PM
Hey all! UserEvidence is teaming up with to create the Customer Marketing Tech Landscape Report, coming in Q1 2025. And in order to make it happen, we need your insights!
Spend 3 minutes taking our survey about your tech stack (this survey 👉 ) for a chance to win a $500 Amazon gift card!
(Seriously, your participation will fuel a super useful resource on the landscape of customer evidence, reference, and advocacy tools)
Thanks, and happy holidays!!