#general

General Discussions & Topics

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Megan Ferenz March 27, 2025 at 05:33 PM

What are we doing with customers at industry events? I'm in the HR tech space, and looking for ways to make the event "exclusive" for our customers.

Megan Ferenz March 27, 2025 at 05:35 PM

My thoughts are - VIP customer networking dinners and meet ups, and having an advocate/customer only lounge. Also, what are you doing to attract prospects to your booth?

Mary Green (Owner CMAweekly) March 27, 2025 at 05:36 PM

I'm thinking on this. It's a good question. <@U08A0LS9R6X> you are an expert on events, what thoughts do you have on this?

Megan Ferenz March 27, 2025 at 05:40 PM

thanks <@U08F66RT0UD>! I definitely always include reviews, but i feel like customers don't care to leave them at events? Do you feel the same way? We unfortunately just held our CAB last week - so timing won't match up, but good to know for next year!

Megan Ferenz March 27, 2025 at 05:42 PM

<@U08F66RT0UD> did you have ipads on sight? or just provide them with a QR code?

Daniel Palay March 27, 2025 at 05:54 PM

@Megan Ferenz the customer/prospect lounge is always a winner. Conferencing is exhausting and people have work that they do need to do. So if you can give them that space to chill, recharge their social batteries, do a little work, etc, they will love you for it. Sure you could have some of your people there to chat with them but that experience will stick with them enough that it will pay off. Plus you could always have a happy hour there at some point during the conference to bring people back in a more social/networking way.

Daniel Palay March 27, 2025 at 05:55 PM

@Ciana Abdollahian and team did this a few times IIRC as part of RSA in SF, so she might have some insights on it in practice.

Lauren Stefano March 27, 2025 at 06:31 PM

Another +1 to the customer lounge. Having good coffee can also be a big perk - everyone is always looking for something better than what's in the big conference urns. It's great if you can get your execs to circulate through (assuming they're at the conference). Also an extra, exclusive piece of swag just for customers (or advocates/reviewers etc)

Mary Green (Owner CMAweekly) March 27, 2025 at 07:31 PM

Thank you @Daniel Palay, @Lauren Stefano, <@U08F66RT0UD> - you all rock!