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@Joel Primack I think you asked for this topic:
Thank you so much, @Kevin Lau!! Cannot wait to read it today 🙌
I feel like if I can get to a point where I can report on ROI for customer advocacy content, it will be my crowning career achievement. I'd really love to get away from metrics that are just publish X case studies per quarter.
We’ve been making this a requirement when working with campaign teams that use our stories - attribution and influence need to be tied back to the asset and stories we just developed or you’re not getting them in the future
@Kevin Lau I'm crossing my fingers you're going to address how you've built your attribution and influence in this series!
Will cover some of the principles but I'm also doing a session with @Mary Green (Owner CMAweekly) in a few weeks that you can ask as well