#announcements
Important info for Customer Marketers & Community members
Thread
*<https://www.forrester.com/report/community-metrics-must-go-beyond-actions-to-show-impact/RES60270|New report on Communities from my colleague at Forrester, Amy Bills>.* If your company is a Forrester client, the seat holder can share it with you. Here are the highlights. Forrester’s Marketing Survey, 2023, 21% of B2B marketing decision-makers indicated that their organization’s CMO dashboard includes metrics for community involvement — up from 13% in <https://www.forrester.com/surveys/forresters-2021-global-marketing-survey/SUS20052|2021>. With greater attention comes greater opportunity and responsibility. Too often, community teams rely on measurements such as volume of members to prove how the community contributes to their business. But online community platforms have evolved substantially from siloed discussions and self-serve support resources to hubs for digital interaction, heightening the potential to show community impact in areas such retention, growth, and reputation. Advanced community managers point to the impact of their communities on: • Account engagement • Expansion opportunities. <https://www.forrester.com/surveys/forresters-demand-abm-and-customer-marketing-survey-2023/SUS20195|One-quarter> of surveyed demand and ABM decision-makers indicated that they use community access as a demand marketing tactic, placing the lure of community engagement above static assets such as white papers and price quotes. • Loyalty that correlates with renewals • Efficiency through scale
Thanks for sharing, Irwin!
LOVE to see it the highlights
Anyway us non-employed folks can get the study, Irwin? If not, completely understand.
@Joel Primack what is your email address. I will send it along.
@Irwin Hipsman — Thanks! I’ll DM it to you now 😊
@Irwin Hipsman thanks so much for the highlights!
Do you think there is any chance you could persuade your colleague Amy to do a presentation to this group on the findings? Or share a synopsis of the findings we can't see without access to the report.
It looks like an amazing report!!
Thank you for sharing @Irwin Hipsman I hope you are having a great new year. We are all, always hungry for more Forrester content. I’ll poke around to see if I can get the report from one of my seat holders.