#announcements

*Forrester’s take on the Influitive acquisition by Principal Analyst, Amy Bills.* "Late December’s news that Jigsaw Interactive would acquire advocate marketing platform Influitive came as a shock, but not a surprise. Even Influitive’s most loyal supporters recognized its weak spots , but public communication from either company since the announcement has been lacking. Jigsaw owner ESW Capital must invest in the offering after the planned initial cost-cutting. Otherwise, competitors — which have already begun capitalizing on the disruption — will seize the moment. This increased focus will drive development across the market, but we don’t recommend changing solutions until the disruption subsides".