Perri Chaikof

#jobs - October 22, 2024 at 06:18 PM

Recognizing this community is for customer marketers but often we overlap with partner marketing (as is the case at Ada). I'm hiring for a [Partner Marketing Manager ](https://job-boards.greenhouse.io/ada18/jobs/4543852007)(Canada, remote).

#discussions - October 16, 2024 at 05:59 PM

anyone here from Madison, Wisconsin? looking to buy a gift card to a nice restaurant there for a customer and hoping this group has some recommendations.

#discussions - October 02, 2024 at 12:58 PM

I run my entire program in Deeto. It's basically our advocacy CRM and social proof database. I'm very happy with it.

#general - September 19, 2024 at 12:53 PM

gift card to a nice restaurant that's local to them, let them enjoy a nice out with their significant other. hand written thank you card included of course

#open-share - September 10, 2024 at 01:40 PM

Thanks Lauren! I was thinking more of an activity vs swag

#open-share - September 10, 2024 at 01:26 PM

Has anyone run a successful activation at a conference booth? We have a small space to work with at an upcoming conference and thinking of creative ways to drive traffic that won't break the bank.

#general - September 05, 2024 at 03:22 PM

We have a few hundred customers and we manage our community through Slack. The community is limited to existing Ada customers so you won't be able to see it, but if you're in this community then you're definitely familiar wth Slack as a community platform :)

#general - September 03, 2024 at 04:09 PM

get well soon!

#discussions - August 29, 2024 at 02:16 PM

if they are "suddenly interested" i feel like that could be for two reasons: • they think there is a problem • they think there is an opportunity I would include an executive summary (one slide of key takeaways that youre going to cover), impact of case studies on the business, as well as an ask. if they are suddenly interested this might be a good opportunity to highlight challenges/pains that could be solved with more budget, headcount, etc.

#general - August 21, 2024 at 05:35 PM

It's amazing that you have benchmarks. It might be easier for you to set a goal for % improvement in this case. For example, look at win rate for deals with and without a reference call. If it's then realistic for you to increase your deals that have a reference call by x%, what impact would that have on your ARR? It might be harder to change the win rate for reference supported deals, IMO that variable is mjuch less in your control vs how many deals ultimately are reference supported. I would focus on a metric that you have more control over and calculate the trickle down effect if you are able to meaningfully move the dial.

#discussions - August 14, 2024 at 02:49 AM

Might be nice to ask the customer what their max is. Some people would be happy to be asked more often, especially if you are comping them for doing reference calls.

#discussions - July 26, 2024 at 01:39 AM

<https://www.disco.co/> could be an interesting option for you

#general - July 23, 2024 at 11:54 PM

Let them know who else will be in the room - give them a few names/logos that will be appealing to them specifically. And let them know what they will get out of the event. If they know the value they can expect to receive from attending, they're more likely to come.

#general - July 23, 2024 at 07:05 PM

always happy to chat! DMs are open 🙂

#general - July 18, 2024 at 08:23 PM

We use [Deeto.ai](http://Deeto.ai). We run our entire customer advocacy program through there. We use certain triggers to identify when we should add someone to Deeto (ie strong NPS score, renewal, positive quote flagged by account team). We are considering SPIFFs to incentivize account teams to add happy customers to Deeto themselves, and make this a regular motion in our customer lifecycle that anyone can action - not just the customer marketing team.

#discussions - June 18, 2024 at 01:05 AM

here is the JD I used to hire @Marley Gibbs 👑

#announcements - June 08, 2024 at 01:01 AM

I received 1 outreach from Deeto months ago and took the call because I had a business problem that they could solve. We were a good match and so far it's worked out for us. B2B sales is hard in this market. SDR outbound is _very_ hard, and it's especially hard _right now_. I oversee partner marketing at our org and can tell you that communities like this one are, in fact, one of the most effective channels to drive business (for a lot of reasons). We are active in third-party communities where our personas/ICPs gather and we are not ashamed about doing outreach in those channels. Obviously I didn't have the same experiences as people above because I'm already a Deeto customer. But in my experience, if an SDR is reaching out to me and I'm not interested in the product, a simple "no" has been an effective way to save both of us time and stop future outreach. It's the least we can do for someone whose full-time job is staying resilient in the face of rejection. Of course community guidelines must be upheld, but I personally feel it's not cool to remove everyone from a given vendor company from the community. That's extreme, in my opinion. As an active member of this community, I would be curious to understand what steps were taken to communicate with the vendor about their missteps and whether there may be an opportunity for them to rejoin.

#general - June 07, 2024 at 04:43 PM

im down to host CABs

#general - May 29, 2024 at 04:12 PM

I would add "I'll keep you in mind for future reference calls, thank you for your support!"

#general - May 29, 2024 at 04:11 PM

not cool on the prospect to change their mind when someone is already committed to doing a reference... im sorry youre dealing with this!

#general - May 23, 2024 at 12:40 PM

i have a few indicators: • positive NPS score (sent out regularly by our CS team) • renewal/expansion deal closes - I like to build on momentum, someone buying more of our product is definitely happy with us! • I rely on laudable to identify positive quotes in our recorded calls, and I follow up with the speakers

#announcements - May 08, 2024 at 05:24 PM

our survey varies depending on the content. we always ask: 1. How valuable was this CAB event to you? 2. How likely are you to recommend Ada's CAB to your peers? then we ask 1 quantitative and 1 qualitative question about each session we did in that CAB meeting. for example: 1. how would you rate the product demo? 2. how could we have made the demo more compelling for your business?

#general - May 01, 2024 at 12:12 AM

I would frame it as thought leadership from that person's experience with your product, and link out to a case study. We've had a few customers do this organically, which is really nice.

#general - April 16, 2024 at 06:45 PM

I chose Deeto because it had all the functionality I needed for reference call scheduling + reporting, plus I use it as my customer advocacy CRM and central hub for all my customer proof. When customers sign up to be an advocate, they're prompted to provide a quote, user story, etc. and I've captured a ton of new social proof that way. Happy to chat further if anyone wants to DM me

#general - April 04, 2024 at 03:47 PM

Long shot question here - is anyone familiar with iorad for product walkthroughs? We are trying to build in the product but really struggling, and finding that some of their tutorial videos don't match what our dashboard looks like. We also haven't gotten a response to our support tickets. Would love to spend a few mins with someone who is familiar with this product to hopefully unblock us!

#general - March 29, 2024 at 02:34 AM

I'm sure he'd still be down. I wasn't in ICP and we had an interesting convo today.

#general - March 29, 2024 at 01:51 AM

👋 Anyone here interested in helping out a friend of mine with some market research? [Lancey.ai](http://Lancey.ai) analyzes customer data from your product, CRM, and other sources to understand user activation, conversion, and retention. With this info, Lancey automatically generates high value cohorts for revenue focused product experiments across channels (e.g. in-app, email, and feature/pricing). I know the founders personally. They're looking to connect with customer/growth marketing teams at PLG companies to learn more about how you current operationalize this type of customer data and insights. If you're down for a brief chat with the co-founder, DM me your email and I'll connect you.

#general - March 28, 2024 at 11:52 PM

I recently chose Deeto and went live a couple weeks ago, happy to share more about our thinking here and how it's going so far

#general - March 28, 2024 at 01:51 PM

this is about referrals but I used it to inspire an ROI calculation about reference calls More reference calls = higher win rate Example: if reference calls drive 10 more closed-won deals in a year with $30k ACV, that's $300k in revenue

#general - March 26, 2024 at 05:06 PM

im not sure about a brief but I can walk you through the criteria I recently used to assess advocacy software

#general - March 26, 2024 at 03:02 PM

+1 to gathering feedback before making changes couple things we have done to drive engagement virtually: • share content in advance to reduce "presenting" and spend more time discussing • have customers present/share and invite customers to interact with each other (vs interacting with the business)

#open-share - March 20, 2024 at 04:47 PM

Anyone have a good customer dinner landing page they can share for inspiration?

#general - March 06, 2024 at 03:04 PM

this is a brilliant idea. @Diana Gabroveanu was the event successful? did you see a positive impact on pipieline velocity and close rate?

#general - March 01, 2024 at 02:23 PM

i did this via product marketing, happy to chat

#general - February 23, 2024 at 04:33 PM

I've used vocal video in the past, it was fairly easy to use. It took me a bit of time to learn how to to do the editing but at least I was empowered to do it myself vs relying on a third party

#general - February 22, 2024 at 03:54 PM

we have done an awards program for our customers, celebrating their achievements with our product. we flew the winners to our customer conference. we havent formally measured business impact, but we know that our customers really appreciate the recognition and it drives awareness/attendance to our annual customer conference.

#general - February 15, 2024 at 05:11 PM

I'm curious to hear how others are using generative AI and LLMs in their day-to-day. Let's get a thread going!

#announcements - December 07, 2023 at 05:14 PM

I will DM you