Sharon Rosa-Bohrer

#general - August 06, 2024 at 12:58 PM

This would be such a great resource. Thank you!

#general - July 16, 2024 at 11:23 PM

These are great!

#announcements - May 29, 2024 at 04:38 AM

My condolences. Sorry for your loss, Mary. 🙏

#general - May 20, 2024 at 09:56 PM

@everyone Does anyone have a template or an example (redacted if needed) that you use when preparing for trade show to prep booth staff on key taking points, lead capture, etc.?

#general - April 09, 2024 at 12:34 PM

Does anyone have Cx overview slides that visually show what is meant by Cx, what drives Cx and customer satisfaction, and the link between customer satisfaction/retention and service? I need to build a presentation for internal folks not as familiar with thinking about the customer experience and how their service role is critical. Thanks in advance!

#general - March 28, 2024 at 09:36 PM

What are some great ideas for customer appreciation day that you recommend?

#open-share - March 09, 2024 at 03:05 AM

@Amy Ng thank you!

#open-share - March 08, 2024 at 04:06 AM

Congratulations! So sweet!!

#general - March 05, 2024 at 02:55 AM

This sounds great! Hope you are able to track it down.

#open-share - March 03, 2024 at 05:46 AM

@Liz Richardson would have loved to attend. Was it recorded by any chance? Or will there be another opportunity to hear?

#general - February 27, 2024 at 03:18 AM

Thanks so much @Mindy Lyons Blackstock for this thorough answer. I am just starting my 4th week so I need to do some more investigating as to teams and tools. I do not know that we have a RevOps team, to be honest. I can get an exec sponsor and I have spoken to managers of the teams already. I can definitely present at these various team meetings. I have identified the WIFM but I need to confirm metrics. When you say use SalesForce, in what way do you mean? Thanks again for the great input!

#announcements - February 27, 2024 at 03:04 AM

Mary what time are the Friday calls and where do we go to join in? Thanks!

#general - February 26, 2024 at 04:47 AM

In my new role in Customer Marketing, I see a need for more sharing of customer information across our teams. I want to create an internal communication vehicle that goes out on a regular basis to cross-functional teams that interact with customers to ensure we are focused on the same objectives, speaking with consistent voice, sharing best practices, customer successes, and creating more of a feedback loop, etc. so in my case this would be with the customer success, customer training, marketing and service sales teams. What formats for this communication would you recommend? An email newsletter? Any templates I can see? Thank you!

#general - February 26, 2024 at 04:40 AM

@Shannon Howard - love that doc! In my new role I have been having 1:1 meetings with various stakeholders, and as I met with customer success and sales people, I discussed need for customer success stories. I’m going to see how I can use this in follow-up to explain what I need. Thanks!

#welcome - February 13, 2024 at 03:40 AM

Welvome! Let’s connect!

#announcements - January 23, 2024 at 11:34 PM

@Asha May - thank you! This panel interview is on Thursday! I am prepping.

#announcements - January 22, 2024 at 08:13 PM

@Marie Elliott @Scott Stransky @Randy Ksar Thank you so much for this great input. Randy, I will see if I can grab some time with you. Thank you!

#announcements - January 22, 2024 at 12:58 PM

Hi everyone. I am preparing for a panel interview on Thursday for a customer marketing role where I know 2 of the people will be demand gen folks. I also know their focus is on top and middle of funnel. I anticipate I will get questions about my experience in generating relevant content that engages customers and moves them down the funnel, segmenting our audience, metrics around demand gen activities of which I know they told me is mostly emails at this point. I also know this role needs to work closely with Customer Success which I have also done in the past. What questions do you think I should be prepared to answer and what examples to have ready to speak to for the demand gen perspective? Also, what questions do you think I should ask? I plan to ask how they see a successful collaboration with this Customer Marketing role? Thanks everyone!

#announcements - January 21, 2024 at 03:17 PM

@Maria Braune thank you so much for this. The interview went really well and based on answers I got they are in the infancy stage of lifecycle marketing- it’s more where they want and know they need to go, but from the sound of it they haven’t even mapped the customer journey yet. So I don’t have a problem working on that but I will ask some clarifying questions. These 30 minute interviews are not long enough!

#lifecycle - January 16, 2024 at 10:23 PM

Thank you @Kevin Lau. I do not know the answer so great question to ask.

#lifecycle - January 15, 2024 at 10:07 PM

Hi everyone! I am new to this group and actively looking for a customer marketing role. Wednesday-Friday, I am in what I hope are final 4th round interview with 5 people from the Marketing team. I would be responsible for customer experience around their services and customer training for their precision radiation oncology instruments in the Americas. This is a new role for them. I am interviewing with the Director of Global Services and Lifecycle Marketing. I will be collaborating with this team. I am going to ask him how he sees this collaboration working. I also want to ask question that would help me understand/uncover how he approaches lifecycle marketing for the company’s services and the challenges, opportunities or any red flags. What 1-2 questions would you recommend I ask that will help give me pertinent information? Thanks!

#welcome - January 08, 2024 at 02:11 PM

Thank you, @Shannon Howard ! I see you often on LinkedIn and have commented here and there. Nice to meet you! 😊 @Mary Green (Owner CMAweekly) I would love to participate in those Friday calls! Thanks!

#welcome - January 08, 2024 at 03:46 AM

Hi everyone! Excited to be here and to start interacting with everyone! 🌍 Location: Panama City Beach, FL (5 months ago from Scottsdale, AZ) 💻 Role: I was the Marketing Manager, Service and Customer Excellence at QuidelOrtho. (I was laid off in September as part of Quidel’s acquisition of Ortho and rolling layoffs). I am looking for a Customer Marketing opportunity in healthcare or edtech. 💪 Intro: @Kristine K - The Training Sherpa was kind of enough to invite me! 🫶 Love: family time, the beach, reading, travel, coffee 😆 Fun fact: I am a Jersey girl- born and raised! And I love country music and the ‘80s!! 🔗 LinkedIn: [http://linkedin.com/in/sharonrosabohrer](http://linkedin.com/in/sharonrosabohrer)

#welcome - January 08, 2024 at 03:41 AM

Hi Val. Katie Gerard recommended I connect with you. I’m new to this group and looking forward to getting active here. Would love to chat and learn more about lifecycle marketing you are doing now.