Kendall Matthews

#announcements - September 14, 2023 at 04:27 PM

@Lauren Higbee If the case study is public, would the submitter need to be anonymous? It's more just to get an idea of which companies don't have strict policies around participating in case studies.

#announcements - September 14, 2023 at 04:11 PM

Curious - Would anyone be interested in participating in a repository with a list of companies that you and others have partnered on for case studies? I feel like it could be helpful when reaching out to customers to know ahead of time that they are allowed to do case studies for vendors. Of course, the research can be done, but I thought a list would be helpful! Maybe there is something like this already also?

#announcements - September 07, 2023 at 01:47 PM

@Shannon Howard Campaigns are planned out in advance... and then changed haha. It's not just webinars - press releases, blogs, a lot of on the fly ideas they have, often with unnecessary strict go live dates. Our customers are enterprise-level as well so it makes it more difficult with their lengthy approval processes. I just received a request for a customer for a last-minute webinar on Oct 4 that we would need to start promoting early next week and promote the customer's name in the comms. It's just not feasible.

#announcements - September 07, 2023 at 01:28 PM

Has anyone created some type of SLA or guidelines document regarding securing customers for marketing opportunities? I often have team members reaching out asking for a customer for a webinar in 3-4 weeks (or less) which is basically impossible for me. I'd like to share something that shows the time it takes to secure a customer (X amount of days to create a short list, X amount of days to work with them on content, X amount of days to have consent & release form signed, etc.). I'm just trying to think of the best way to lay it out and present it to them to get it to stick.