Colleen Gauthier

#general - December 09, 2024 at 02:49 PM

Hi all! Question for you as we're finalizing 2025 plans. What is your one "North Star" metric that you track and report on, that demonstrates the value you're bringing to the business? I know we all have tons of metrics, from number of advocates, to influence of our programs on pipeline, to engagement metrics, etc. But is there one main one that you consistently drive toward/report on?

#general - December 09, 2024 at 01:59 PM

@Mary Green (Owner CMAweekly) can I be added?

#jobs - November 22, 2024 at 03:13 PM

Hi all! I am hiring two regional customer marketing managers. One for NAMER (Canada-based, remote) and one for APAC (India-based, remote). Please share and DM me if you know anyone who may be a good fit!

#general - November 20, 2024 at 09:28 PM

Thank you! I'm a recent-ish member of the community but I'll poke around and see if I can find it! What does your VoC team own?

#general - November 20, 2024 at 01:40 PM

@Kevin Lau you mentioned 7th pillar of your team. Can you share how you structure your whole strategy (all of the pillars?)

#general - November 20, 2024 at 01:38 PM

I'm in the same boat and would love any and all ideas around exec/decision maker engagement. We've found CAB and events work well, but the struggle is how to engage them in between. Giving our CS teams a "reason to reach out" in between EBRs, events, etc. I'm thinking offering advocacy opportunities can be one way, but for those that maybe aren't seeing measured success (thus accounts more at risk), it's a struggle.

#general - November 15, 2024 at 01:57 PM

Can you share what episode? 🙂

#discussions - November 15, 2024 at 01:53 PM

We use Testimonial Hero and they source film crews around the world. They're really excellent!

#general - November 07, 2024 at 09:32 PM

Ooooh thank you!!

#discussions - November 07, 2024 at 06:59 PM

Hi all! We have some really amazing customers and many of them want to share their successes, but we don't have a large customer marketing team that can support the creation of case studies, videos, etc. Wondering if anyone has developed a process where there's a simple way for customers (or the CS team) to easily input a customer's story (perhaps a form with prescriptive questions) that would quickly enable the creation of a one page story or maybe just a graphic or slide that the customer could approve and we could post online? Trying to scale our efforts and looking to automate some of this work!

#general - November 05, 2024 at 08:09 PM

this is so great. Thank you all!

#general - November 04, 2024 at 07:32 PM

Has anyone created a badge or something similar for customer award winners to use on their LinkedIn, share etc? Wondering if you just created an image/graphic that they could share in an LinkedIn post or went down the route of a legit badge/certification like a credly or other option? I'd love figure out a way to have a more "official" designation for an individual or company that they were a 2024 award winner!

#discussions - October 27, 2024 at 03:10 PM

We used Google Forms this year and it was okay. I’m more interested in what the evaluation process is like for you all. We established a simple rubric that aligned with the selection criteria and then had to divvy up the hundreds of submissions across a cross-functional group to assess. We then determined a shortlist and had a smaller panel select winners from that. But would love to hear how you’re doing it!

#discussions - October 18, 2024 at 04:07 PM

okay sounds good. Well I've got a demo scheduled so I'll check it out!

#discussions - October 18, 2024 at 04:05 PM

Gotcha. I've got a demo with them next week. Is it creepy though? Like how do customers react when you create testimonials based on recorded calls?

#discussions - October 18, 2024 at 04:03 PM

We are also open to doing that, but want to start with more of a mass email to select customers as a test.

#discussions - October 18, 2024 at 04:02 PM

Are you using Laudable or something like that? How are you gathering insights from calls?

#discussions - October 18, 2024 at 01:02 PM

Does anyone have examples of successful emails they've used to gather G2 reviews? Looking to send from Gainsight from our CS lead. We would prefer not to offer a gift for reviewing. What has worked for you all?