Jane Menyo

#general - March 26, 2024 at 05:02 PM

hi <!here> does anyone have a RFP/vendor selection brief they're currently using or used in the past for customer advocacy software evaluations? DMs are great if you don't want to share here. 😄 thanks!

#general - February 23, 2024 at 10:29 PM

@Rachel Ward I put one together too - will ping a copy over to you!

#general - February 21, 2024 at 11:34 PM

curious for others feedback or approaches!

#general - February 21, 2024 at 11:33 PM

my pitch? no one is reading the whole story anyway - we have to optimize for the skim readers. that means on our website, the outcomes needs to be above the fold, in the opening section. doesn't mean "challenge" goes away - it's just folded into the story. let the outcomes be the "new hook"

#general - February 21, 2024 at 11:31 PM

our business, like many others today, shifted to an outcomes-based approach. So we pivoted our customer success stories to match!

#general - February 21, 2024 at 11:30 PM

yes!! @Alexie Glover I just went through this exercise and put together a framework we now use

#announcements - December 06, 2023 at 05:35 PM

@Ciana Abdollahian they did the same to me (while on maternity leave!) and a lot of folks on the CM/PMM team at my company. Very frustrating awful brand experience we were all turned off by!