Emily Amos

#discussions - October 18, 2024 at 12:13 PM

Hi @Kendra Walsh. Not sure if you'll be at CustomerX Con next week but @Alexie Glover and I will be doing a presentation on exactly this topic.

In the meantime, here are some examples of sales slides: https://www.upliftcontent.com/blog/4-case-study-slide-examples/.

Here are some examples of different formats: https://www.upliftcontent.com/blog/repurpose-your-case-studies/.

And here's a deeper dive on how to share your stories on LinkedIn: https://docs.google.com/presentation/d/1--7Pxu5SXYGpqn1BaToS8O8sbZvOJ8pwR9r3Bq4CSnY/edit?usp=sharing

#general - October 16, 2024 at 03:50 PM

Join me for a Mastermind on how to scale your customer story program with AI. Starting in 10 minutes!

Register here: https://lu.ma/14yml8wf

#general - October 09, 2024 at 03:55 PM

I'll be there!

#general - October 08, 2024 at 12:49 PM

This info will be helpful to many in the community. Take 60 seconds to respond.

#general - October 03, 2024 at 11:14 AM

@Laurie Timms I didn't respond because I don't have direct contact with the sales folks. I hope others hop in and answer those 4 quick questions!!

#welcome - October 02, 2024 at 01:42 PM

Greta! What a great name @Heather Foeh!

#general - September 27, 2024 at 03:55 PM

Outsourced customer story writing 😅

#welcome - September 27, 2024 at 03:52 PM

Welcome @Heather Foeh

#general - September 12, 2024 at 04:10 PM

Amazing!!

#general - September 09, 2024 at 04:29 PM

Want to find out which customer story interview questions elicit the best responses?

Join me and some of your CMA besties for a lively discussion on our favorite must-ask questions for creating compelling customer stories.

Here’s what else we’ll cover:

• How to set up and prep for a productive interview
• How to ask the right questions
• Handling unclear responses
• Capturing great quotes
• Interview mistakes to avoid

When: Wed, Sept 11 @ noon Eastern

🗺️ Where: The next CMAweekly Mastermind session

👋 How to attend: Register here: https://lnkd.in/gw2mXu9m (It’s free)

Will I see you on Wednesday?

#general - September 04, 2024 at 05:15 PM

Oh no @Alexie Glover! Hope you feel better soon!

#discussions - August 26, 2024 at 04:19 PM

@Anna Bryan I think it depends a lot on what kind of video you're hoping to create. A highly polished, onsite video or a remote video that's a bit more casual. I think the numbers Tim provided are probably realistic for the polished, onsite videos. My guess is that remote videos would be more in the $2-5k range.

#welcome - August 21, 2024 at 03:54 PM

Welcome to the group Kristin. Your book club sounds amazing! I had a similar club for quite a few years - we but the book part was too much work so we really just focused on the beer and snacks. It was fab.

#welcome - August 14, 2024 at 03:21 PM

Great to have you here Nicole! My singing ability is the pits, so I sing to the songs on the radio when I want to annoy my kids.

#general - August 09, 2024 at 03:46 PM

Finished up the first drafts of not 1, not 2, but 3 workshops this week!!

#general - August 08, 2024 at 04:39 PM

Hi all! Struggling to find customers to participate in customer stories?

Join me Wednesday, August 14 at 12pm Eastern for a CMAweekly Mastermind session on how to identify customers to participate in customer stories.

We'll run through 41 effective ways to identify customers, and I’ll share tips and advice from other CMA practitioners. Join us and share your ideas as well!

Register here: https://lu.ma/1vuztl3h?tk=1UofP9

#welcome - August 07, 2024 at 12:15 PM

@Mason Sokana Welcome!

#general - August 06, 2024 at 12:35 PM

Anyone have any customer stories that touch on adoption?

#general - August 01, 2024 at 06:26 PM

For those who were on today's call with @Taylor Page or anyone else who focuses on adoption, I'm looking for 1 or 2 examples of customer stories that focus on adoption or at least have a section that touches on it. Pretty please, send me what you've got! 🙏 😀

#open-share - July 30, 2024 at 04:30 PM

Congrats! 🍼

#open-share - July 23, 2024 at 04:47 PM

Awe, so cute!

#general - July 17, 2024 at 01:38 PM

It was a great session - thanks @Kristine Kukich!

#linkedin - July 11, 2024 at 03:49 PM

Amazing! And so great that you're tooting your own horn. We don't do this nearly enough @Rachel Ward

#welcome - July 10, 2024 at 12:38 PM

@Stephen Guerra welcome! Fencing - that's an interesting hobby!

#general - July 09, 2024 at 03:07 PM

Hey everyone! I'm doing my first CMAweekly Mastermind tomorrow on how to share customer stories on LinkedIn. I've rounded up 23 LinkedIn post examples to show you from companies like Gong, Okta and Talkdesk. We're going to look at examples with carousels, videos, images and more. We're going to look at what works best, as well as do's and don'ts. Join us at 12pm Eastern tomorrow (July 10). Here's the link to register: https://cmaweekly.com/course/customer-stories-mastermind. Hope to see you there!

#general - June 27, 2024 at 04:05 PM

Mary has organized different monthly masterminds for the community. I'll be facilitating some sessions on customer stories. Here's the schedule:

• July 10 - Different ways to share customer stories on LinkedIn
• Aug 14 - Customer story interview best practices and questions
• Sept 11 - Finding customers to participate in customer stories—and how to ensure permission to publish
• Oct 9 - Customer stories and AI
All of these will be held at noon Eastern. 🌟 Please enrol here: https://cmaweekly.com/course/customer-stories-mastermind 🌟

#general - June 27, 2024 at 03:48 PM

Planning on having a blissfully quiet day in the office on July 4 while all of my American colleagues are celebrating! (I'll be at our cottage on July 1 though! )

#general - June 25, 2024 at 05:56 PM

Oh shoot, I didn't know about it and I've got a call.

#linkedin - June 25, 2024 at 04:20 PM

@Kate Kresowik Sounds like a nice shift in perspective! Should be interesting for you.

#general - June 25, 2024 at 04:18 PM

Congrats @Daniel Palay!!

#general - June 14, 2024 at 06:24 PM

Me!

#open-share - June 14, 2024 at 04:00 PM

@Kevin Swecker I believe the Captivate Collective team use Spotify for Talk Advocacy to Me.

#general - June 13, 2024 at 12:48 PM

@Randy Ksar And here are 3 examples that might be helpful: https://www.upliftcontent.com/blog/repurpose-your-case-studies/#LinkedIn

#general - June 12, 2024 at 07:56 PM

Thanks for sharing those examples @Katlin Hess!!

#general - June 12, 2024 at 07:54 PM

@Randy Ksar You could use or adapt these 4 slide designs: https://www.upliftcontent.com/blog/4-case-study-slide-examples/

#announcements - June 12, 2024 at 07:53 PM

Such a great report Mary! Thanks for putting in all the time and effort!

#general - June 10, 2024 at 04:08 PM

@Mary Green (Owner CMAweekly) I'd be happy to lead or co-lead a session on customer stories.

#welcome - June 10, 2024 at 03:53 PM

Welcome @Kitty McChesney! I think writers and marketers have the most interesting backgrounds and career paths of all time!

#general - June 06, 2024 at 10:20 AM

🌟 I'm creating a new resource for the community on must-ask questions during a customer story interview. I'm including practitioners' favorite questions so hit me up with yours - and why you love the question so much! 🌟

#general - June 06, 2024 at 10:15 AM

@Andrew Sevillia Love the work/life balance you displayed in your response. And Paris and Singapore to film customers? I hope you get some time to explore!

#general - June 06, 2024 at 10:11 AM

@Amy You could create an ebook that compiles a few customer stories that have the same focus - like the same use case or same initial challenge. You could gate it and promote it as a lead magnet. (I'm with @Shannon Howard that it's usually not a good idea to gate customer stories, but fine to gate an ebook or the PDF version of the story.)

#general - May 29, 2024 at 11:36 AM

@Alexie Glover Ideally a story that primarily focuses on implementation, but if I can't find one, I'd settle for a story that includes implementation. :-)

#general - May 28, 2024 at 06:34 PM

@Alexie Glover? @Shannon Howard?

#general - May 28, 2024 at 12:36 PM

Hi all! Does anyone have an example of a customer story that focuses on the implementation aspect of the story?

#announcements - May 24, 2024 at 05:45 PM

So sorry to hear this Mary ❤️

#general - May 23, 2024 at 07:43 PM

@Alexie Glover Customers don't tend to have concerns about the content being "out of context" when atomizing (in terms of permissions)?

#general - May 23, 2024 at 03:59 PM

Curious how you all deal with permissions when it comes to atomizing or repurposing a customer story. For example, you get sign off on the core customer story, video and two LinkedIn posts. But then, a month later, you want to create some other snippets and assets from that original story. Do you then go back to the customer each time you want to publish another snippet? Or do you have language in your contract that covers the core asset and any subsidiary assets you create from it?

#welcome - May 21, 2024 at 07:08 PM

Hi @Briana Chenkin! Welcome! What are some of your guilty pleasure TV shows?

#welcome - May 21, 2024 at 07:05 PM

Hi Kyle! Welcome! I used to play piano as a kid as well, and a couple of years ago I started taking lessons again. It's been really fun!

#welcome - May 21, 2024 at 07:01 PM

Hi Sam! Welcome!