Gayatri Shukla

#linkedin - September 20, 2023 at 03:57 PM

Love this perspective, @Evan Huck. It sounds counter-intuitive, but so true. Not being afraid to take up space, take risks, and actively being part of the solution is so crucial. I also think some of this can be inspired by leadership - where leaders cultivate + welcome entrepreneurial, solution-oriented and risk-taking behavior, _and_ are willing to accept the 1/4 failure rate, and are able to see the forest for the trees. Speaks volumes about the future-readiness of organizations with leaders that do this!

#announcements - August 15, 2023 at 02:44 PM

Popping in SUPER late on this thread, thanks for your patience in my response, @Andrew Sevillia, @Joel Primack (Yay, technology with sudden breaks in notifications!). Thanks also for tagging me in here and sharing this link, Joel. +1 to all the recommendations above - these are all so great. Some additional tactical ways to do this: you need explicit approval of course - but one way to get started quickly on the content-blurb piece could be through comb through your Gong calls and see if there are “starter-sentiments” in there. If you find something, you’ll want to pursue the contact person at that account more directly, and start the conversation about logo + quote inclusion. You’ll still need approvals of course, but this expedites the process a bit. Also, another way to expedite the process is to always have the Sales rep have the ask in their back pocket as they get closer to the finish line on the deal. Some companies are known to include the ask almost as a part of the process in their pre-implementation conversations. In previous roles, I have seen vendors offer a price discount to big logo-prospects on the first year contract price in exchange for an “Advocacy package”: Featuring their Logo on the Vendor website + Case Study + Inclusion in Investor Materials.

#announcements - August 15, 2023 at 02:24 PM

Thanks for tagging me in here and sharing the link, @Joel Primack. We do this pretty regularly at Sprout, because customer metrics/testimonials/use cases are such as great proof points of business impact. My team and I are involved in this from time to time - whether it’s via testimonials from community members/customers, platform case studies, or G2 quotes - this is definitely a great collaboration to set up between customer marketing and investor relations. Hope that’s helpful, lmk if you need any more info, @Bree Bunzel!