#general

Here is a slide I created with a hierarchy as an example. We are breaking out the reviews based on a few different criteria, including where we're sourcing the customer, their account size, and the account or contact persona, since we have a diverse product set, and certain review platforms perform better with specific personas.

Use GPI when targeting large, enterprise-level companies, for strategic decision-making, and to leverage Gartner’s influence. Buyers using GPI are typically more in the research phase of their journey, so the more robust reviews tend to carry more weight there. However, because of their length, you'll generally have to put in more effort (or $) to get customers to do them.
Use G2 when aiming for higher review volume, more diverse demographics, or when targeting SMBs or global markets. Also, prioritize G2 if online visibility and user experience comparisons are key to your sales process (e.g. badges to put on your website, rankings, etc.)

Thank you @Lauren Turner and @Emily Coleman! That was a fast response! Your explanations and strategies make total sense. I appreciate you sharing these best practices. I'll be sure to relay these to my team. Thanks again!

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@Melissa Pezzin did you watch the call with Katlin from G2, it's a different platform but it could be helpful for what you are trying to do.

@Mary Green (Owner CMAweekly) - Thanks for mentioning this! Unfortunately I missed the call. Do you know how I can access to it? Is there a recording?