#announcements

Important info for Customer Marketers & Community members

Thread

Mariah Lenahan January 22, 2024 at 05:18 PM

Hi all! We are planning on launching a community this year and I'm conducting some customer interviews to help us guide our roadmap and planning (and validate the impact to customers). I have an initial list of questions, but was curious if anyone else had favorite questions they like to ask customers when doing this kind of research?

Todd E Jones January 22, 2024 at 07:40 PM

My goto resource for customer research interviews is Hannah Shamji

https://www.linkedin.com/in/hannahshamji/

Todd E Jones January 22, 2024 at 07:47 PM

in general, i want to know the before, during and after.

Before they used your product, how did they solve their problem (if they have). What did they do?

During - while working with you, what was the process like? How did they feel? What were they surprised about?

After - After working with you, what changed? How has things improved?

Also, I think @Joel Klettke probably has some good questions. I got some from him a long time ago