#announcements
Important info for Customer Marketers & Community members
Thread
Hi all! :wave: I'd love to use this :brain: brain trust to understand *how your CEO is engaging with customers*? • Is this intentional and mapped out for the year (_ie. CAB, roundtables, lunch with customers as they travel to different cities, EBRs_) • What engagements are most impactful for customers & the CEO/leadership team? One of our key company priorities next year is a customer focus, starting from the top :pray: - and I'm keen to get some inspiration!
Our CEO gave our customers his cell number - which I don't recommend lol
But he created a separate email account Founder@) and that really resonated with people. It felt genuine and he has been really adamant about reading/responding to all of them. He also does a quarterly webinar about our roadmap/addressing concerns that is public
At my last corporate position the CEO wasn’t doing much, but our CMO was. I think it depends on the level of interest of customers. Our CMO was very well known and our ICPs were marketers so they knew him well. They wanted to get on calls. He held calls with other VPS - Csuites, hosted calls for groups of advocates to give feedback on new brand messaging, joined our virtual dinner, and helped with outreach into accounts where he had a connection.
It’s a mix of both intention + adhoc for us. Intentional - CAB, exec sponsor programs, EBRs and tied to travel with investor/analyst day opportunities. There’s also adhoc Exec Briefing Centers or EBC/CECs that our CEO gets tapped into
So helpful, thank you @Emily Smith @Mary Green (Owner CMAweekly) @Kevin Lau 🙏