#announcements

Important info for Customer Marketers & Community members

Thread

Mary Green (Owner CMAweekly) March 23, 2023 at 05:08 PM

<!channel> Congrats to <@U04TXRG3A4A> and <@U04D1SLFX3N> what an awesome call about ABM in Customer Marketing. The chat was out of control, so many people talking to each other. We also learned how to easily save chats from zoom calls (click the … under the chat, click save chat). <@U04CJ71TVTR> joins tomorrow at 2PM EST to talk about ABM as well (in CMA) and promises it will be completely different! If anyone wants to continue chatting, we can do so in this thread or start another with your question. <@U050PNPK1UG> <@U04E8UBTZ3J> <@U04D81RPJ12> <@U04CJ71TVTR> <@U04CZANHKQS> <@U0502GA03RS> <@U04HWS6DY0Z>

Julie Neumeister March 23, 2023 at 05:09 PM

Oooh! Would love the recording if it's available!

Katlin Hess March 23, 2023 at 05:09 PM

+1 to Julie's request! I was so bummed to have missed it!

Mary Green (Owner CMAweekly) March 23, 2023 at 05:11 PM

I have it on Grain if that’s cool to share @Rachel Ward?

Rachel Ward March 23, 2023 at 05:11 PM

My recording is still converting

Rebecca Grossman March 24, 2023 at 05:32 PM

Great session - great conversation. One question I had that I'd love others' opinions on is, when you send emails as part of upsell that include educational resources, do you send them from you/marketing or do they look like they are from sales? Has anyone tested this?

Rachel Ward March 24, 2023 at 06:32 PM

@Rebecca Grossman I have not tested it with educational content. I typically send that from me (marketing), but equip the tools to CS team and they throw it into some of their playbooks within their gainsight instance.

When I have run early renewal or demo meeting (expansion) campaigns, I have tested from me or the CSM and the CSM outperformed marketing over 50%

Kristine Kukich March 24, 2023 at 08:18 PM

I would probably send it from me, or from my customer education team, @Rebecca Grossman